In 1929, Edward Bernays broke the taboo against women smoking cigarettes, doubling the customer base for tobacco companies in America. He did it by making women’s smoking fashionable. Here’s how he did it, in 5 minutes (I highly recommend watching the entire clip) —
How to start a fashion trend
How to start a fashion trend
How to start a fashion trend
In 1929, Edward Bernays broke the taboo against women smoking cigarettes, doubling the customer base for tobacco companies in America. He did it by making women’s smoking fashionable. Here’s how he did it, in 5 minutes (I highly recommend watching the entire clip) —